Carbon

Background

Millions of people browse the web each day, all the while publishers and advertisers are looking for ways to personalise experiences for each customer. Carbon helps them do just that.

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By providing clients with high quality intent, behavioural and demographic data, the Carbon Data Management Platform enables rich personalisation and targeting ensuring people are given appropriately tailored content with every visit to their favourite blog, online store or national news outlet.

Use Cases

For Publishers

Enabling Publishers to make audiences built up of high value users, enabling their on-site advertisers to better personalise the content provided to visitors.

Publisher reporting user journey

For Advertisers

Advertisers need to create bespoke customer segments that are in-market for particular products and services. Activating these segments with their ad management software or extending to find like minded people who share similar intent, is crucial.

Audience Hub

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Insights

Audience Creation and Activation

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